November 21, 2014

New Hospice Foundation Established in Greensboro

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November 21, 2014

(GREENSBORO, NORTH CAROLINA) – Hospice and Palliative Care of Greensboro (HPCG) has created a foundation that will enhance its financial stewardship and strengthen the organization’s ability to fundraise.

“The impetus for our new foundation, the Hospice Foundation of Greater Greensboro (HFGG), grew out of our 2011 strategic planning process,” said Pat Soenksen, president and CEO. “As we evaluated our internal and external financial environment during the planning process, we identified a compelling case to expand our philanthropic support and grow our endowment.”

Longtime volunteer and former HPCG board member, Ron Johnson, will serve as the foundation’s inaugural chair.  “Creating a foundation will benefit HPCG in several ways,” said Johnson.  “The new foundation has been incorporated as a separate legal entity with its own dedicated ‘fundraising-focused’ board of trustees.  The sole purpose of the foundation is to provide support and assistance to HPCG.”

“Everyone understood that HPCG must raise more money to remain financially stable, especially considering current and future cuts in Medicare funding and a very competitive local fundraising environment,” said Soenksen.  “Having another group of leaders, separate from our operating board of directors, is an important first step.”

In October, responsibility for the fundraising activities that support HPCG transferred to the foundation. Its new board of trustees will maintain oversight of the various campaigns and events, including the Annual Campaign, Light Up A Life and Corks for Kids Path. Additionally, the trustees will review the annual performance and distributions from HPCG’s endowment. The foundation was created for the exclusive support of HPCG and is recognized by the IRS as a 501(c)(3), allowing it to accept contributions.

HPCG, a nonprofit organization serving Guilford County and surrounding areas for more than 30 years, is situated on a 14.75 acre campus at 2500 Summit Avenue. HPCG provides physical, emotional and spiritual support for children and adults faced with a life-limiting illness, as well as their caregivers and families. For more information, contact HPCG at 336.621.2500 or visit